Patrick Assaraf believes casual doesn’t need to be sloppy, and luxury doesn’t need to be out of reach.
The line of luxury basics, designed exclusively by company founder Patrick Assaraf, offers luxury basics for modern gentlemen. Even the humble t-shirt is elevated to the sublime with super soft, slightly stretchy Peruvian cotton. The whole concept of the line is simplifying an outfit with luxury basics. The extravagance is in our fabrics; wool, cotton and cashmere make for extremely comfortable, easy wearing garments.
Brand & Co.
February 23, 2018