Patrick Assaraf label is evidence that casual need not be sloppy, and luxurious clothing need not be exorbitant.
The line of luxury basics, designed exclusively by company founder Patrick Assaraf, offers luxury basics for modern gentlemen. In his hands, even the humble t-shirt is elevated to the sublime with super soft, slightly stretchy peruvian cotton. Sometimes the best things in life are the simplest. The whole concept of the line is De-Lux-In; simplifying an outfit with luxury basics.
The Patrick Assaraf brand sees luxury as a quieter and more toned down concept. The extravagance is in our fabrics; wool, cotton and cashmere make for extremely comfortable, easy-wearing garments.