3 East Front Street, Red Bank, NJ 07701
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Welcome to our style blog! I’m Tamara the Creative Director and Editor and on behalf of a group of talented stylists, buyers and fashion lovers at THEO, we hope to offer you fun, useful fashion and life-style information from contributors as diverse as our clientele.


Who we are is as much about whom YOU are and we believe in listening to our clients. Unlike most fashion blogs, you will read about our personal “life + style” journeys and we would LOVE to hear about yours. I’m not above “borrowing” a great quote …

“What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.” – Miuccia Prada.

Lets face-it, having personal STYLE is a great gift in our 24/7 lives and who wouldn’t want to be effortlessly confident in our style? If it doesn’t take 60 years or a Stylist to discover what works, all-the better! Is anyone REALLY inventing new colors, new styles, new hemline; No? We KNOW this intuitively and yet we relish the runway, the new “issue”, and the next hot designer. Discovering what works for us, our bodies, our lives, sometimes requires a fresh perspective, an objective viewpoint to see things right in front of us… Sometimes it just takes a friendly reminder to get us moving forward.

In our blog, delivering on our mission, we dedicate ourselves to celebrating style and fashion, individuality and uniqueness, and looking at everything with a fresh perspective. We also believe that fashion design and yes personal style is not frivolous.


Until the next time-


“Fashion is the armor to survive the reality of everyday life.” Bill Cunningham

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