3 East Front Street, Red Bank, NJ 07701
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Author: Tamara Lynas


Welcome to our style blog! I’m Tamara the Creative Director and Editor and on behalf of a group of talented stylists, buyers and fashion lovers at THEO, we hope to offer you fun, useful fashion and life-style information from contributors as diverse as our clientele.


Who we are is as much about whom YOU are and we believe in listening to our clients. Unlike most fashion blogs, you will read about our personal “life + style” journeys and we would LOVE to hear about yours. I’m not above “borrowing” a great quote …

“What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.” – Miuccia Prada.

Lets face-it, having personal STYLE is a great gift in our 24/7 lives and who wouldn’t want to be effortlessly confident in our style? If it doesn’t take 60 years or a Stylist to discover what works, all-the better! Is anyone REALLY inventing new colors, new styles, new hemline; No? We KNOW this intuitively and yet we relish the runway, the new “issue”, and the next hot designer. Discovering what works for us, our bodies, our lives, sometimes requires a fresh perspective, an objective viewpoint to see things right in front of us… Sometimes it just takes a friendly reminder to get us moving forward.

In our blog, delivering on our mission, we dedicate ourselves to celebrating style and fashion, individuality and uniqueness, and looking at everything with a fresh perspective. We also believe that fashion design and yes personal style is not frivolous.


Until the next time-


“Fashion is the armor to survive the reality of everyday life.” Bill Cunningham

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Every woman can have a wardrobe that actually fits & flatters

Understanding and empowering the body you have is the key to finding clothes that fit and flatter. Using the power of illusion is the second. I don’t know about you, but I don’t have a perfectly proportioned body, but David Blaine might be pretty impressed with the tricks in my closet and the principles are not as complicated: Emphasize your best features and de-emphasize the not-so-good ones are about as tricky as it gets. Here they are: 

  • Silhouette- the overall shape of the garment in relation to your own silhouette. Clothing should align with, not fight, your natural shape. Have great curves? Wear an A-line skirt. Have a wider waist or small hips? A pencil skirt might work better. To balance hips, wear cap-sleeve instead of a sleeveless top or balance the hips with a pant that is proportionate to the hip-width.  See proportion


  • Proportion- the relation of the size and “scale” of the items to each other and on you. You might also call this balance… Avoid dividing your silhouette in half when dressing. Visualize yourself as thirds from shoulders to toes. This is either one-third on top and two-thirds on bottom (as in a shirt or pants) or two-thirds on top and one-third on bottom (as in a dress). Overall height does not indicate your proportions. For example; you may actually be “Petite” on top and have long legs (or inseam) even if you aren’t a “true” Petite. This can make it more of a challenge to find a dress that fits. Tops and blazers might be long in the sleeve… or you may have the opposite problem. Shop accordingly. Consider two-piece dresses (coordinating top and bottom). A great option for different sizes on top and bottom-


  • Fit– wearing clothing that fits is possibly the easiest way to ruin a great outfit. Oversizing as a way to “camouflage” is a myth. The more volume your clothes have, the more you’ll appear to have. Squeezing into a size 6 when you’re a size 10 will only make you look as though you’re going to explode. Clothing label means little or nothing to sizing today. Try on several “sizes” and buy what fits best. If you really must, take the label out! Purchase quality apparel and buy it to fit it to the largest part of your body. Find a great tailor or seamstress and invest in tailoring those pieces to fit your body to perfection.

Make clothing work for you. If it doesn’t, it isn’t you. It’s just not the right clothing for you. Like the ideal hairstyle, accessories and color choices; consider how the details of your clothing best emphasis or mitigate the illusion you desire. For example, a fussy collar may not be the best choice to deemphasize a larger bust. Consider a jacket with no collar. Use color combinations and print size in strategic locations. Use accessories to balance the eye Clothing can create an optical illusion that helps us look taller and slimmer. Done wrong, well, we’ve all seen what that looks like.

With thanks to Tim Gunn.

By Tamara Lynas, Creative Director at THEO

Lupo Barcelona is Here!

And these bags are exquisite! The leather is butter soft, the detail is incredibly fine and the color is vibrant and gorgeous. Craftwork, timeless, leather, Barcelona…this is what defines Lupo.

Faithful to Gaudi design guidelines, LUPO conceives each creation through forms that follow function, structures extended from inside out, according to the needs of whom will use each piece.


We now carry sizes from everyday clutch to overnight to weekend to shopping bags! The variety of colors present opportunities to accessorize with an infinite cache of apparel available at THEO. Here’s one look we put together with a top and skirt from Laurel and Lupo Barcelona shopper!

Don’t take our word for it. Visit the shop today and try out these exquisite Lupo Barcelona bags!